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Technical Skills

R
MySQL / PostgreSQL
Tableau
Excel
Git
Salesforce
Python
Node.js
AWS

Open Source

squashinformr (CRAN): R package for scraping professional squash data

Courses

Interests

Disclaimer

Updated on 2020-10-27

Main

Hayden MacDonald

Education

MSc in Management – Business Analytics

Ivey Business School, Western University

London, CA

2020 - 2019

  • Ivey Scholar – Achieved a standing in the top 10% of graduating class.

MSc – Cognitive, Developmental, and Brain Sciences

Western University

London, CA

2018 - 2016

  • NSERC Canada Graduate Scholarship – Masters: Alexander Graham Bell

BSc – Honors Specialization in Animal Behaviour

Western University

London, CA

2016 - 2012

  • Dean’s Honor List (2014 – 2016)

Experience

Data Scientist

BotPublishing Inc.

Remote

Current - 2020

  • Spearheaded data strategy at startup outset by directing critical data collection in databases and product analytics tools.
  • Designed and implemented an email communications framework for improved customer onboarding and engagement using AWS and third-party APIs.

Data Analyst Intern

Voices.com

London, CA

2020 - 2019

  • Advocated A/B testing best practices and delivered final experimental results to product managers, which on one occasion resulted in a 9% increase in conversion rate on the Job Posting Form.
  • Developed pricing structure analyses to support decision-making of the leadership team on major platform initiatives and the sales team on promotional sale prices.
  • Implemented automated processes for calculating monthly metrics (saved approx. 50 hrs/year) and made significant contributions to an internal data visualization best practices document.

Graduate Teaching Assistant, Introduction to Data Science

Ivey Business School, Western University

London, CA

2019

  • Timely marked and provided feedback on R programming assignments.
  • Advised students in 1:1 appointments to positively impact student understanding of course material.

Activities

Presenter

Ivey Business School

London, CA

2019

  • Presented a workshop on tidyverse packages in R for Ivey Business Analytics peers.

Presenter

Comparative Cognition Society

Melbourne, FL

2018 - 2017

  • Increased research exposure by presenting master’s thesis work (MacDonald, 2018) and research from MacDonald & Roberts (2018) to fellow academics.