Main
Hayden MacDonald
Education
MSc in Management – Business Analytics
Ivey Business School, Western University
London, CA
2020 - 2019
- Ivey Scholar – Achieved a standing in the top 10% of graduating class.
MSc – Cognitive, Developmental, and Brain Sciences
Western University
London, CA
2018 - 2016
- NSERC Canada Graduate Scholarship – Masters: Alexander Graham Bell
BSc – Honors Specialization in Animal Behaviour
Western University
London, CA
2016 - 2012
- Dean’s Honor List (2014 – 2016)
Experience
Data Scientist
BotPublishing Inc.
Remote
Current - 2020
- Spearheaded data strategy at startup outset by directing critical data collection in databases and product analytics tools.
- Designed and implemented an email communications framework for improved customer onboarding and engagement using AWS and third-party APIs.
Data Analyst Intern
Voices.com
London, CA
2020 - 2019
- Advocated A/B testing best practices and delivered final experimental results to product managers, which on one occasion resulted in a 9% increase in conversion rate on the Job Posting Form.
- Developed pricing structure analyses to support decision-making of the leadership team on major platform initiatives and the sales team on promotional sale prices.
- Implemented automated processes for calculating monthly metrics (saved approx. 50 hrs/year) and made significant contributions to an internal data visualization best practices document.
Graduate Teaching Assistant, Introduction to Data Science
Ivey Business School, Western University
London, CA
2019
- Timely marked and provided feedback on R programming assignments.
- Advised students in 1:1 appointments to positively impact student understanding of course material.
Activities
Presenter
Ivey Business School
London, CA
2019
- Presented a workshop on tidyverse packages in R for Ivey Business Analytics peers.
Presenter
Comparative Cognition Society
Melbourne, FL
2018 - 2017
- Increased research exposure by presenting master’s thesis work (MacDonald, 2018) and research from MacDonald & Roberts (2018) to fellow academics.